Mark your calendars, trend lovers! On October twenty ninth, Common Normal companions with multidisciplinary artist, activist, and all-around trend visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous model and self-expression for each physique, sizes 00-40. And in at the moment’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.
For years, Common Normal has been main the cost in size-inclusive trend, and this assortment takes their mission to the following stage. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator recognized for his or her distinctive mix of artwork and activism—Common Normal is doubling down on what they do greatest: creating high-quality, completely tailor-made, and accessible trend that refuses to compromise on match or model. And, on this case, they’re providing one thing the plus measurement trend market has desperately wanted: extra selections for everybody, in all places.
Jordan x US: Not Simply Androgyny, However True Adaptability
The Jordan x US assortment breaks the mildew by providing 5 androgynous wardrobe staples that ship Common Normal’s signature mixture of consolation, high quality, and flexibility. Suppose effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop prime—all designed to suit each physique, from measurement 00 to 40. The true kicker? These items are adaptable in a means that encourages you to play together with your proportions, experiment with completely different types, and customise your model.
Underwood’s imaginative and prescient is woven into each sew, pushing Common Normal to increase its already groundbreaking method to sizing. Each bit permits you to measurement up or down, permitting freedom to regulate primarily based in your model temper. Whether or not you’re feeling a bit outsized and comfortable in the future, or smooth and fitted the following, this assortment is able to flex with you.
“We’re all about difficult the trade’s outdated requirements, however Jordan’s fearless risk-taking in styling actually opened our eyes to breaking a few of our personal guidelines,” says Common Normal’s Chief Design Officer, Ramon Martin. “When a buyer’s selections are confined to cultural norms, their potential for expression is proscribed. This assortment with Jordan presents extra alternative than ever earlier than—and we’re excited to assist folks escape of that mildew.”
In different phrases, it’s not simply trend. It’s an expertise—a canvas for self-expression that celebrates the great thing about all our bodies.
Why This Collaboration Issues Proper Now
When you’ve been following trend traits (and let’s be actual, you ought to be), you might need seen a troubling sample: whereas manufacturers like to wave the inclusivity flag, many are quietly chopping again on measurement choices and various illustration. Common Normal isn’t about that life. They’re right here for the lengthy haul, dedicated to creating trend for all our bodies, not just a few.
By collaborating with Jordan Underwood, a trans, plus measurement artist who’s spent their life altering ill-fitting garments and preventing for a spot in trend, Common Normal is sending a robust message: everybody deserves a seat on the trend desk.
“For therefore lengthy, the style trade ignored the bulk of people that fall exterior its stereotypical binaries and sweetness requirements,” says Underwood. “I grew up squeezing into garments that weren’t made for me, all within the pursuit of genuine self-expression. I’m past excited to accomplice with Common Normal to create a capsule that lastly empowers all folks to buy and specific their individuality.”
And the timing? Impeccable. Because the trade struggles to take care of the momentum of inclusivity, Jordan x US seems like a battle cry—a reminder that trend is for everybody, and it’s about time manufacturers cease pretending in any other case.
The Jordan x US capsule will likely be obtainable at Common Normal’s SoHo showroom, by way of their US on Tour in-person procuring experiences, and on-line at UniversalStandard.com.
So, how are you going to get your arms on this groundbreaking assortment? Beginning October twenty ninth, you will have three choices! Costs vary from $59 to $148, making this assortment not solely size-inclusive but in addition financially accessible.
Whether or not you’re looking for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you just’ll truly wish to put on, the Jordan x US assortment has one thing for each physique, each model, and each vibe.
With Common Normal and Jordan Underwood, the way forward for trend is brighter, bolder, and far more inclusive. Time to buy, experiment, and—most significantly—specific your self.
