Now, Rotate is legendary for the kind of get together attire that Madsen and Valdimars felt had been lacking from the market, that includes a variety of silhouettes — from low-cut necklines and super-short lengths to puffy sleeves and floor-length matches — in European sizes 32 to 46 (UK 2 to 16), and spanning in value from round $150 to $800. “For ladies, [what we want to wear] is determined by what temper we’re in and the way we really feel about our our bodies,” Valdimars says. “We now have conversations with our associates, who’re all kinds of physique shapes, about what they love and do not love about clothes once they buy groceries. It is essential for us to include all of that into our collections,” Valdimars says.
