Life-style journalism gives writers with a novel alternative to attach deeply with readers. Via empathy and human connection, life-style journalists usually grow to be trendsetting mates to their audiences, making a optimistic influence. I had the pleasure of interviewing Aida M. Toro, knowledgeable journalist and New Jersey native, who’s an alumnus of New Jersey Metropolis College and is at the moment based mostly in New York Metropolis. We mentioned what makes her function as a contract life-style journalist stand out.”There’s magnificence throughout us,” Aida notes, “and we have to see it. Each article of clothes, pair of footwear, piece of jewellery, and wonder product that enhances our model tells a narrative.”
“As readers, we acknowledge that in right now’s ever-evolving world and cultural local weather, journalism is a vital occupation. So, what drew Aida Toro to the sector? Aida shared, “I used to be impressed to be a journalist as a result of I began writing tales in marble notebooks at a really younger age—5 years previous, to be actual. I beloved flipping by way of my mother’s magazines, which had been stuffed with beautiful style editorials. My dad taught me to learn and write on the age of 4.5 once I resisted attending preschool, and he grew to become my first and greatest trainer.” She continued, “After that, I grew to become hooked. My dad and mom would change my marble notebooks twice a month as a result of I used to be at all times creating tales. Within the ’90s, ready for magazines to reach within the mail was the norm. My dad even went into the town to purchase magazines so I may lower out photographs for my tales. Quick ahead to 2024, and the remainder is historical past.”
I requested Aida in regards to the essential components of storytelling in journalism. She defined, “In my journalistic expertise, the important thing components of telling a narrative are to at all times current the info, affirm all the things along with your supply, and make your headlines stand out. By confirming particulars along with your supply, you make sure the story is genuine and trustworthy. Moreover, discovering a novel angle is crucial. It ensures your story isn’t the identical as others, particularly when overlaying an individual or model that has already been featured. You actually wish to discover an angle that hasn’t been coated earlier than to make your work stand out.”
Readers could also be inquisitive about totally different paths in journalism. Along with life-style journalism, Aida has expanded her profession into copywriting, utilizing her distinctive talent set to department out into this occupation. She shared,“What drew me to copywriting was working retail at City Outfitters—my very first job at age 20—whereas I used to be a junior in school pursuing my Bachelor’s diploma in Journalism.” She continued, “ I used to be at all times keen on style, so combining my love for copywriting, style, and retail enterprise felt best. In 2022, I began doing model copywriting for one of many high shoe manufacturers —Schutz. Taking an opportunity, I reached out to their HR accomplice and crew, who appreciated my journalistic work. Schutz has remained my high copywriting consumer, and I couldn’t be extra grateful for the way a lot we’ve grown collectively.”
Curious, I requested Aida what makes life-style journalism particular. She replied, “What I like about being a life-style journalist is that I get to inform tales about all the things I take pleasure in—from folks to style, health, wellness, eating, and extra. I’ve at all times been a folks particular person and imagine everybody has an attention-grabbing story to inform.”
She added, “There are such a lot of inspiring figures, like artists, athletes, fashions, and rising abilities, whose tales need to be heard. Well being and wellness have at all times been priorities for me, as I grew up enjoying sports activities. Eating out can be a ardour—I’ve explored all the things from upscale venues to hidden gems in NYC, NJ, and past. Life-style journalism is the proper area of interest as a result of it lets me share these experiences with readers.”
She additionally emphasizes the connection journalists have with one another, highlighting among the finest components of being a journalist in one of many biggest cities—New York. She mentioned, “The very best half is connecting with fellow journalists and creatives at press occasions you’re invited to. You by no means know who you’re going to fulfill, as all of us assist each other by way of alternatives. To not point out, all of my favourite magazines, from Interview to Vogue, Cosmo, Elle, and others, have at all times been printed in NYC. That’s another excuse why I really feel being a journalist within the metropolis is such a bonus.”
All of us have a task in society, and we are able to contribute to our communities by sharing our tales. Aida M. Toro says, “Telling a narrative is significant as a result of it might reveal a lot about something or anybody. I imagine all the things in life has a narrative, and that’s what makes life lovely. What higher strategy to contribute to creating the world much more lovely than by telling a narrative?”
Human curiosity tales foster human connection. Toro explains, “’The very best human curiosity tales come from a person’s journey, exploring who they’re, why they do what they do, the obstacles they’ve confronted, and a lot extra.”
Once I requested Aida what makes a narrative join with readers, she concluded, “I imagine readers are drawn to a very good, catchy headline that’s related to their lives — whether or not it’s a information to sustainable weight reduction, tips about dealing with a breakup, suggestions for the most effective eating places for a women’ night time out in NYC, recommendation on dressing to your physique form, or different relatable matters.”
Inside the writing business, it is usually essential to do not forget that everybody has a narrative. Aida M. Toro says, “ Telling everybody’s story is essential as a result of everybody deserves to be heard and for his or her facet of the story to be advised in a real and genuine method.”
She additionally hopes the youthful generations proceed to be impressed by the essential significance of journalism. Aida replied, “I actually hope extra school college students pursue journalism as a level, for print magazines to make a serious comeback, and for folks to make the most of all types of media that contribute to journalism in an genuine method that gained’t spoil anybody’s fame.”
Thanks, Aida M. Toro, to your unique insights to Social The Life-style Journal.
Freelance Companies that Aida Toro gives contains: editorial work and brandcopy-writing freelance companies.
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Pictures: Jana Schuessler
Hair & Make-up: Tania Bogun
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