Have I acquired a deal for you. The way forward for power manufacturing might be yours within the consolation of your personal dwelling. Meet The Egg, an at-home nuclear reactor from Enron, a trusted identify in American power. When you purchase The Egg, I may also throw in a bridge in Brooklyn freed from cost.
None of that is actual, however Enron.com now results in an internet site detailing The Egg, a fictional product positioned as “a revolution in power.” It is an egg-shaped tabletop system with a heat-resistant casing, heavy water pump, monitoring system and a uranium zirconium hydride reactor. There’s even a product reveal video that completely mimics an actual tech launch.
Faux Egg, actual Enron?
The Egg could also be faux, however the Enron identify is alive and could also be a part of a advertising and marketing push for one thing greater.
Enron was chargeable for an notorious company scandal. The power large filed for chapter in 2001, marking a pointy fall from grace. CNET’s protection on the time famous Enron had been “among the many most profitable corporations on the planet” and that its collapse was “some of the dramatic company flameouts in historical past.”
Enron’s historic failure makes The Egg and its promise of power independence for householders all of the extra humorous. The product supposedly launched on Jan. 6, as introduced on social media.
The web site would not record a value for The Egg, however suggests it is considerably extra inexpensive than the $19,000 to $50,000 price ticket for a standard power system. There is no buy-it-now choice, however you’ll be able to join a e-newsletter. The corporate has been sending out updates that perpetuate the thought of The Egg as an actual product. A web based retailer stuffed with shirts and associated merch with the Enron emblem is definitely in operation.
Enron filings
Connor Gaydos, one the folks behind the Birds Aren’t Actual parody motion, is the CEO of the brand new Enron.
The Egg seems to be half parody and half artwork mission, however there could also be one thing else stirring underneath the floor.
Connor Gaydos is listed as Enron’s CEO within the firm’s articles of incorporation in Delaware, as shared with CNET by Enron press consultant Will Chabot of Stu Loeser & Co. Gaydos is the co-author of a e book about Birds Aren’t Actual, a motion designed as a parody of conspiracy theories. Birds Aren’t Actual pushes the concept birds are authorities spy drones.
Enron additionally included in Texas in late December 2024 as Enron Power Texas LLC, based on paperwork shared by Chabot. The corporate adopted that up by submitting to develop into a retail electrical supplier within the state. That submitting lists Gregory Forero – co-founder and CEO of HGP Storage – as a vp of the LLC. HGP Storage is an power storage firm in Texas. HGP managing accomplice Evan Caron can also be listed as a vp. Meaning actual power trade professionals are linked to Enron’s strikes.
The Egg could also be a harbinger of extra to come back — a joke that catches consideration and garners publicity forward of a extra critical enterprise launch. We’ll should see what unfolds. The one factor that is sure is you’ll be able to’t order a mini nuclear reactor to your espresso desk.
