New yr, new feed?
Immediately on the weblog we’ve got a submit from Julia Broome that can actually mild a fireplace in you. You’re going to complete this submit, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible ideas that you would be able to simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this submit is full of worth.
When you have but to satisfy Julia she is a powerhouse relating to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following degree, Julia has now launched her personal programs and instruments to convey her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years previous, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who may spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for slightly over 7 years which, because the cliché goes, is by no means what I went to school to do. Nonetheless, how I received right here is just too serendipitous to not share. To take you again for a second: A couple of month or so earlier than graduating, I used to be looking for an internship alternative that may assist me stand out for graduate college. On the time, it was actually the wild wild west in social media: Influencers and bloggers had been popping up left and proper and despite the fact that I used to be intrigued by the social media discipline, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none apart from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified the whole trajectory of my profession… I feel it’s protected to say that Lauryn is a big motive why I’m within the place I’m right this moment – The truth that I’m now writing a weblog submit for the TSC neighborhood is simply the cherry on prime in probably the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desperate to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably may: from working freelance to working at an company, dealing with large product launches, orchestrating model offers, producing efficient search engine optimisation methods and MUCH extra. You identify it, I’ve completed it.
For everything of my profession, I’ve been extraordinarily behind the scenes and took satisfaction in rising my purchasers’ accounts with out anybody understanding who I used to be or what I did. Nonetheless, final yr, I made a decision to place myself on the market on TikTok to share all of my ideas, methods, classes, and recommendation I’ve gathered over time. I discussed this earlier, however I’m a analysis girlie by way of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that really works: no B.S, no false guarantees.
On that very same observe: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on observe. This yr, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of just about 240k mixed followers on each platforms. Whereas serving to my purchasers is wonderful– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the following degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are among the most bold, entrepreneurial, sensible, and pushed individuals on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that observe… Let’s speak about optimizing your content material technique and squeezing the *most* juice as attainable out of your content material.
The way to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media progress is not straightforward and in case you don’t know work smarter, not tougher, you’ll seemingly burnout. The bottom line is understanding actually optimize your content material technique so that you simply’re not operating round like a headless rooster continuously pondering: Sh*t I haven’t posted something right this moment!!! What am I going to do/what am I going to submit??!! When you really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different individuals let you know that it is advisable “area of interest” down or in different phrases: choose one matter to deal with and stick with that. Nonetheless, that has by no means, and can by no means, be the recommendation I might give to you. For my part, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As an alternative, I’ve all the time believed in having one content material anchor and 4-5 extra content material pillars so that you’ve got a variety of matters that you would be able to speak about. So let’s say your fundamental focus is magnificence however you additionally produce other matters you wish to share on social media. Your content material anchor could be magnificence and your content material pillars could possibly be one thing like: wellness, residence decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be often posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, individuals miss the mark on having a robust content material plan. I extremely advocate creating an editorial calendar that can act as your roadmap so that you could be sure that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step further easy for you, I’ve included a pattern editorial calendar under so that you can get an concept of what this could appear like.
Fast observe #1: The primary factor I need you to note is that your content material anchor (which we established as magnificence) is often mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media shouldn’t be a one-size-fits-all so this editorial calendar is totally going to look completely different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in widespread? Apart from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material they usually simply so occur to make use of a particularly related content material method. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a method to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not tougher” scenario so that is proper up your alley– and to take out any guess work, I’m going to provide you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The most typical magnificence idea in the mean time is “Get Prepared With Me” movies – So let’s run with that. Right here’s get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This might be a fast 30 second video displaying the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This might be an extended 1 minute video that may present your complete make-up course of or that may present you doing all your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush approach, and so on).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your closing look, to indicate your outfit, to indicate how you probably did the blush approach, and so on. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This might be an extended 1 minute video that may present you taking every part off, doing all your PM skincare routine, and so on.
And voila, now you could have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this type of method can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + every part). This, alone, is a goldmine relating to content material optimization however there are two extra steps that can actually take you to the following degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on fireplace – So let’s run by way of a brief breakdown of know what to submit to Instagram vs. TikTok. Spoiler alert: You need to use step #3 to set you up for achievement so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’ll use the feedback of this submit to inform your viewers you could have an extended make-up GRWM posted on TikTok so that you could bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you could possibly let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you ought to be utilizing the remark part to let individuals know that you’ve got the complete GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential in your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you’ll be able to let your viewers know that in the event that they wish to see the complete look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on fireplace. The very final step is easy however positively crucial so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To begin with, in case you made it up to now and also you’re studying this: Simply know I’m pleased with you and that you simply’re going to be so glad you caught round. This closing step is essential to optimize your content material technique as a result of it’s most likely crucial side of social media: posting CONSISTENTLY! The entire above steps imply nothing except you’re capable of stick with a content material schedule that works for you so I went forward and created 3 completely different posting schedules that you would be able to select from. I extremely advocate selecting the one which feels probably the most do-able to you after which working your approach up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the form of content material technique that makes you are feeling such as you lastly have all of your geese in a row and are not stressing about what to submit, when to submit, and which platform to submit it on. You may thank your self for following these 5 steps, and you’ll thank me later when it really works.
Need extra social media recommendation identical to this? I’ve liked each second of delving into content material technique optimization with you and that is one thing I can speak about for DAYS so if you’d like extra recommendation identical to this: Yow will discover me on Instagram and TikTok at @juliabroome – my DMs are all the time open when you’ve got any questions.
I hope you guys liked this breakdown as a lot as I’ve liked creating it for you. And in case you’re a content material creator desperate to go even deeper into this topic, my Content material Course could be good for you. Or in case you’re studying this as a social media supervisor who desires to achieve extra purchasers or learn to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both approach, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I might be launching one thing earlier than the top of the yr that would enable you to discover your dream job… Particulars to return on Instagram however I’ll depart you with that. Glad content material planning!
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There you could have it. Every little thing it is advisable take your social media presence to the following degree. Preserve us posted within the feedback under.
Within the meantime, you’ll want to take a look at Julia’s content material for much more worth. As you’ll be able to see, she delivers.
x, The Skinny Confidential workforce.
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OPTIMIZE YOUR CONTENT:
