Some individuals would possibly say the YouTube expertise is being ruined by YouTube Premium worth hikes, Google’s harder stance on advert blocker use, and extra annoying YouTube advertisements. However Google is outwardly contemplating a less expensive YouTube Premium model that may embody restricted advertisements.
The YouTube Premium Lite plan isn’t new, as the corporate canceled the earlier model final 12 months. Nevertheless, Google is now testing a brand new Lite model in sure markets. Customers in Australia, Germany, and Thailand have been in a position to subscribe to YouTube Premium Lite for lower than half the price of a daily Premium subscription.
Google confirmed to Android Authority that it’s testing “a special model of Premium Lite.” YouTube customers within the aforementioned nations would possibly see the brand new subscription possibility once they join.
A Google spokesperson additionally instructed The Verge the YouTube Premium Lite plan has been in testing “with “some customers in Australia, Germany, and Thailand for a number of months (with the newest one starting in Australia firstly of this 12 months). We don’t have the rest to share by way of a broader rollout presently.”
Lastly, a spokesperson additionally confirmed to Bloomberg that YouTube Premium Lite is being examined, and this time, they teased a wider rollout:
As a part of our dedication to offer our customers with extra selection and suppleness, we’ve been testing a brand new YouTube Premium providing with most movies ad-free in a number of of our markets. We’re hoping to broaden this providing to much more customers sooner or later with our companions’ help.
The check shouldn’t be stunning, contemplating Google teased final summer time that it’d provide further decisions to YouTube Premium subscribers. Reviving the Lite possibility is smart.
Customers from Australia posted final fall screenshots on social media that confirmed the brand new pricing possibility. YouTube Premium Lite prices AUD 8.99 as an alternative of the AUD 16.99 you’d pay for the Premium model. For those who subscribe from an iPhone, the costs improve by AUD 3 and AUD 6, respectively.
In contrast to the earlier model of Lite, the brand new check clearly states that advertisements will seem throughout YouTube use. You’ll see them on “music content material and Shorts,” for instance. Customers may also see “non-interruptive advertisements” once they search and browse” the streaming service.
Getting an ad-based cheaper YouTube tier is smart, contemplating everybody else is doing it. Hopefully, the advertisements received’t get too loopy.
Additionally, it’s not simply the advertisements you must cope with. YouTube Premium Lite additionally has different downsides. You received’t get ad-free entry to YouTube Music, help for listening to movies within the background, or downloads.
